Monday

ApolloWebs Logo Final

Above is the final version my customer chose. It was a little tough to convert to an effective black and white version and is more like a banner ad than I'm used to. But I've learned a little more about freelancing from this project (like how you should protect your work before you receive payment) than previous projects and will make necessary adjustments for the next one.

Wednesday

ApolloWebs Logo Update Pt2 (3 and 4)

After receiving some feedback, my client wished to go in an alternate direction and after a few sketches and numerous vector attempts that just didn't seem to develop into anything, things began to solidify around this theme (top image). Although this logo may not easily transfer to a two-color or one-color versions, it may not be as important as I'm used to, especially when it's main use is for a website.
Something occurred to me while exploring options for the first image. When I rotated and warped the image, it reminded me more and more like a sundial (instant link to Apollo, middle image). This idea lead to the bottom image (and my personal favorite). I'm still working to simplify it and experiment on some color variations. Seems cold right now but I still like it.

Monday

ApolloWebs Logo Update

To replace the disaster that was the Adobe logo reincarnated, I designed this simple and effective option. Above are three versions (full color, two color and B&W samples) designed around a red pixelated sun symbol (Apollo)and an blue arrow (webs/computer systems). This is my favorite and will await word from the client on how he would like to proceed.

Wednesday

Project: ApolloWebs Logo Design

Met with someone recently to design a company logo. After meeting with him for a few minutes and getting some details about the company, I said I'd have a few concepts to him within a few days. Above are the concepts I've come-up with so far (maybe I'll think of another one to add later). Oh yes, and my subconscious made an appearance with the second concept. I thought I was onto something big until it was pointed out by a few people that it looks like the old Adobe logo. I knew it seemed too easy. I'll post an update on which one was chosen or if there's any new ideas.